There is a tactic PR agencies and corporate PR departments have been using for years to try and pull the wool over the eyes of the news media in hopes of enticing the media to cover a special event. The tactic doesn't work, never worked and is viewed by news personnel with a connected with amusement and itchiness. I call this tactic the 'Let's not tell 'em' device.
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You may believe technique to get great Radio and tv exposure will be always to buy advertising time, is a lot more an more desirable and more cost-effective way - harnessing the marketing power of PR.
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